Shelf Ready Packaging
(SRP)
Sales-boosting packaging is essential to make a good being a high-flying product. Besides important communication duties and the demand of being easy handling, packaging has to have a basic robustness to assure that goods are provided against contamination of the logistic process.
2 parts - 1 solution
This SRP solution consists of two parts. While the upper part is made of a classic brown in-line box, the bottom part is printed attractively according to customer's needs, and is thus the sales tool that provides the "appetite appeal" needed at the POS to inspire product purchasing.
Uncomplicated and quick
The unprinted upper part is being set upright with a glue machine on the packaging site and then filled manually. The lower part can be put upright simply and quickly by the automated floor cases.
Well locked
The lower part is slipped over the upper part and then the whole package is put upside-down. A special locking mechanism holds the parts of the packaging together, even if the packaging is lifted only at the top.
Easy to open
The intact opening the box without additional tools is possible due to a special unlocking system. The high shelf impact lies in the excellent display effect and in the easy disposal.
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